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Journal of Marketing Practice: Applied Marketing Science
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Earlycite Articles
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Issue
1 March - Volume 1, Issue 1, Pages 9 - 88
1 June - Volume 1, Issue 2, Pages 7 - 68
1 September - Volume 1, Issue 3, Pages 7 - 67
1 December - Volume 1, Issue 4, Pages 13 - 84
Volume 1, Issue 4
1 December 1995
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ISSN
1355-2538
EISSN
1758-7794
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The diffusion of quantitative methods into marketing management
Michael Hussey
;
Graham Hooley
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for The diffusion of quantitative methods into marketing management
The role of internal marketing in the implementation of marketing strategies
Pervaiz K. Ahmed
;
Mohammed Rafiq
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for The role of internal marketing in the implementation of marketing strategies
Strategically employing natural channels in an era of global marketing
David A. Griffith
;
John K. Ryans
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for Strategically employing natural channels in an era of global marketing
Marketing in a local authority
F.P. Baker
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