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Explores how developments in the ground‐breaking field of narrative family therapy might be applied to organizational change efforts. After an introductory discussion of some of narrative therapy’s key orientations and practices (e.g. postmodern notions of language and power, influence mapping, problem externalization, unique outcomes, audiencing), an extended example is given where a narrative approach was used to effect change in a health‐care organization. The case is used to generate a series of research questions and directions.

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