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Despite their growing proliferation and significance, multinational enterprises (MNEs) from the developing countries have not received adequate attention. To close the gap, this paper seeks to answer a fundamental question: what is the evolutionary pattern of the MNEs from the developing countries? To address the above question, this paper focuses on a longitudinal case study of a successful multinational firm from a developing country in Asia. Both theoretical and practical implications of the case are discussed.
© MCB UP Limited
1998
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