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Purpose

This work aims to develop a process model for the migration of the traditional firm to an appropriate e‐business strategy and architecture.

Design/methodology/approach

The work is based on a range of published works and professional experience, combining narrative with analysis.

Findings

This complex model addresses the multiplicity of factors that must be included in effective e‐business migration. The model addresses technology, business processes, strategy and the consequent organizational change.

Originality/value

Focuses on a model that can serve as a basis for dispelling a number of myths reflected in current e‐business migration and implementation efforts.

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