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Purpose
The aim is to discuss how storytelling can be used in different ways to enlighten change processes occurring within and after a takeover situation.
Design/methodology/approach
Case study reseach based on in‐depth interviews critically examined as forms of narratives.
Findings
Storytelling gives the organisation the possibility to change its goals.
Research limitations/implications
Through storytelling analysis contradictions and limitations are provoked within the takeover process.
Practical implications
Storytelling is always about various stories, which one needs to read into practice.
Originality/value
The paper illustrates the value of aquisitions as seen through the eyes of the key players.
© Emerald Group Publishing Limited
2008
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