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Purpose
To show how the stories told by people in organisations need to be reckoned with in order to give change a chance.
Design/methodology/approach
The paper's approach is a case study and analytical approach to storytelling.
Findings
Stories are told from different perspectives, related to what needs to be achieved by the audience.
Research limitations/implications
The scope of the paper is framed by the analytical approach to storytelling which in this case is related to learning modes.
Practical implications
Organisations that are open for change need to give room to individual voice/stories in order to live up to the possibilities of change.
Originality/value
Stories do not always address an audience that is supposed to hear the story; they can get out of control.
© Emerald Group Publishing Limited
2008
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