From a “Grand Story” to Multiple Narratives? Studying an Organizational Change Project Available to Purchase

The study has origins in paradoxical foundations: although the trends in the theory of organizational change emphasize organizational uniqueness,in a case study it was found that metacultural ideals about the rules,order, hierarchy and predictability were privileged and had a remarkable effect on organizational change. It is suggested that metalevel “Grand Story”, hiding ideals about what is a “real” organization still exists strongly in the societal memory, and especially in circumstances of rapid change and financial problems of an enterprise this “Grand Story” easily grasps the uniqueness of that organization.