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Keywords: Brands
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Journal Articles
Journal of Organizational Change Management (2003) 16 (2): 186–204.
Published: 01 April 2003
...David Collins This paper offers a critical analysis of recent developments in management knowledge. Observing that detractors have sought to “brand” developments in management knowledge as faddish and insubstantial distortions of the nature of management and the realities of organization, the paper...
