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Keywords: Buildings
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Journal Articles
Journal of Organizational Change Management (2011) 24 (6): 720–732.
Published: 18 October 2011
...Heather Höpfl; Ann Rippin Purpose The purpose of this paper is to explore corporate buildings as discursive entities. They are machines designed to tell the corporate story; they embody the aspirations of a culture. This is particularly the case with headquarters buildings, which are rhetorical...
