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Keywords: Consumers
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Journal Articles
Journal of Organizational Change Management (1994) 7 (4): 82–100.
Published: 01 August 1994
...Philip H. Mirvis Examines the environmental innovations of several progressive businesses, including Ben & Jerry′s and the Body Shop, in the areas of products, processes, and campaigns to save the planet. Discusses how the green consumer market, copy‐cat competitors, infrastructure development...
Journal Articles
Journal of Organizational Change Management (1994) 7 (3): 8–21.
Published: 01 June 1994
...Richard A. Jenner Argues that a shift of market power from business to consumers in recent years has resulted in a parallel shift to a post‐modern organizational paradigm that will ultimately replace traditional hierarchical organizations. The post‐modern paradigm, with diffused power, broad...

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