... the consumption paradox – why aren’t people (more) satisfied?” (47ff.) even though some people have seen a life beyond the managerial reductionism of simply being “satisfied” (job and consumer satisfaction). Perhaps with enlightenment, issues such as satisfaction and happiness were once linked to education...

... on the consumption of management knowledge, the paper suggests that we should alter our understanding of the “branding” of management knowledge to acknowledge the similarities between recent developments in management knowledge and “branded” goods such as those produced by Nike. © MCB UP Limited 2003...