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Keywords: Customer experience
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Journal Articles
Journal of Organizational Change Management (2024) 37 (5): 1133–1153.
Published: 03 June 2024
.... In addition, a customer experience scale was used to assess the influence of dimensions such as education, entertainment, aesthetics and escapism on behavioral intention. The research instrument was validated by expert review, and data were collected using purposive sampling. A total of 420 surveys were...
