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Keywords: Employer branding
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Journal Articles
Journal of Organizational Change Management (2026) 39 (2): 508–526.
Published: 12 March 2026
...Mushfiqur Rahman Purpose The purpose of this research is to investigate the transformative impact of e -HRM on human resource management practices and its pivotal role in creating employer branding in the UK. The study highlights the shift from traditional HRM to technologically driven e -HRM...
