... identified category-bound activities described. Existing research on Millennials has not acknowledged the desire for training by Millennials. This is an important finding due to its implications for effective management. Diversity Strategic management Millennials Generation Y Membership...

... relationships, need for coaching-based leadership and the opportunity to develop. Social implications – Due to retirements and shrinking generations, the impact of Generation Y is increasing in the workforce. Thus, recognising its motivational factors is important. Originality/value...