... to its implications for effective management. Diversity Strategic management Millennials Generation Y Membership categorization The entry of a new generation to the workforce holds implications for the organizational culture. This study examines one source of organizational change...

... relationships, need for coaching-based leadership and the opportunity to develop. Social implications – Due to retirements and shrinking generations, the impact of Generation Y is increasing in the workforce. Thus, recognising its motivational factors is important. Originality/value...