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Keywords: Impacts
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Journal Articles
Journal of Organizational Change Management (2024) 37 (8): 1–17.
Published: 06 February 2024
... and regression analyses were used to test the impact of the book publishing transmedia storytelling model on business performance and to analyze the moderating role of the innovation environment. Findings The results show that the book publishing transmedia storytelling model (content production, technology...
Includes: Supplementary data
