... human-like virtual influencers (VI) in a multicultural context. Design/methodology/approach Conducting a qualitative method, the authors interviewed 32 Chinese and French consumers of luxury products from the Gen-Z and millennial generation about their perception of human influencers and human-like...

... The purpose of this paper is to examine what managers perceive Millennial employees as doing in organizations to find generalizations rather than relying upon stereotypes. In total, 25 interviews were conducted with managers in the hospitality industry. The transcribed data were analyzed to learn about...