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Keywords: Netnography
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Journal Articles
Journal of Organizational Change Management (2025) 38 (8): 220–233.
Published: 23 September 2025
...Aneta Kuźniarska; Wojciech Czakon; Monika Jedynak; Karolina Mania; Karolina Woszczyna Purpose The aim of the research was to develop a methodological framework for coding data from social media. Design/methodology/approach The research is based on netnography, a qualitative research approach...
