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Keywords: Nonmarket strategies
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Journal Articles
Journal of Organizational Change Management (2025) 38 (4): 804–831.
Published: 29 July 2025
...Nouhaila Ettalibi; Ahmed Imran Hunjra; Maria Giuseppina Bruna Purpose To navigate institutional pressures, emerging market multinational corporations (EMNCs) often adopt various nonmarket strategies to differentiate themselves in global arena, seeking a competitive edge in a highly contested...
