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Keywords: Professional services
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Journal Articles
Journal of Organizational Change Management (2008) 21 (6): 721–742.
Published: 15 October 2008
.... Individuals drew upon conventional “ideal type” scripts of professional service, but they also drew upon the service innovation scripts the government and NHS managers as change agents claims as their own as they criticise the medical profession of change averse. Here, GPs turned the world upside down...
