...Kris Rutten; Marja Flory Purpose The purpose of this article is to present and revisit the role of rhetoric and narratives in management research and practice. Design/methodology/approach The authors revisit the insights from previous work on the role of rhetoric and narratives in management...

...Eduard Bonet Purpose The purpose of this paper is twofold: first, to clarify that narratives have a rhetorical dimension, whose study has to be considered an important part of rhetoric (this claim is not accepted by important scholars). The arguments are based on the properties that narratives...

...Jaana Näsänen; Outi Vanharanta Purpose The purpose of this paper is to present the results of a qualitative study concerning managers’ and employees’ rhetorical evaluations of a spatial organizational change. Design/methodology/approach The approach of rhetorical social psychology is applied...

... to consider these managers. It focuses in particular on their occupational rhetorics, which correspond to idealized images that CSR managers use to represent their work. These rhetorics are analyzed in order to shed light on CSR managers’ change potential in organizations. Design/methodology/approach...

... is introduced as a case study about the revival of rhetoric as a major skill and an important perspective in and for our personal, professional and social lives. Management Rhetoric Narrative Kenneth Burke Mad Men Richard Lanham Kris Rutten can be contacted at: Kris.Rutten@Ugent.be...

...Jenny Madestam; Lena Lid Falkman Social media is the virtual square for political leadership. The two political leaders studied use social media similarly for rhetorical means and aims, with ethos as rhetorical strategy. The rhetorical ethos they constructed differs radically...

... – an area that is yet not largely explored (Auvinen et al., 2013) – as well as from the emerging field of rhetoric as part of management and leadership practice and research (Bonet, 2014). The rhetorical focus brings persuasive and influential aspects to narratives of the organisation and leaders...

...Marja Flory and Eduard Bonet; Eduard Bonet Purpose – The purpose of this paper is to examine how the boundaries of rhetoric have excluded important theoretical and practical subjects and how these subjects are recuperated and extended since the twentieth century. Its purpose is to foster...

..., these spaces are related to a critical view of the concepts of repeated action and routines, and second, they are related to the ways researchers use projects and the methods of project management not only as a method but also as a form of rhetoric. Originality/value – Constituting a contribution...

...Marja Flory and Eduard Bonet; Thomas Pistorius Purpose – The purpose of this paper is to analyse the current rhetoric of predictability in investment theory. After making the case for unpredictability, a new rhetoric for investment theory is proposed. Design/methodology/approach...

...Marja Flory and Eduard Bonet; Ronald Soetaert; Kris Rutten Purpose – The purpose of this paper is to present a theoretical background for studying rhetoric and narratives as equipment for living. Analyzing a case study on spinning and the spin doctor in recent narratives with a major focus...

...Marja Flory and Eduard Bonet; Chris Miles Purpose – The purpose of this paper is to investigate the use of rhetorical and narrative strategies in the foundational text of Service-Dominant (S-D) Logic. The author argues that the success of Vargo and Lusch's (2004a) paper in establishing...

...Marja Flory and Eduard Bonet; Kyrill A. Goosseff Purpose – The purpose of this paper is to explore the differences between objective language and narratives and how differences affect rhetoric. Design/methodology/approach – Conceptual implications are drawn from an analysis and discussion...

...Marja Flory; Alfonso Sauquet; Slawek Magala; Marja Flory Purpose The purpose of this paper is to introduce this special issue on the subject of the rhetoric and narratives in management research. Design/methodology/approach The paper reviews selected contributions to the 4th Conference...

...Marja Flory; Alfonso Sauquet; Thomas Basbøll Purpose In 2010, the author published a practical critique of some of Karl Weick's writings, to which Weick offered a rejoinder. The purpose of this paper is to use his response as an occasion to reflect on the rhetorical conditions of critique...

...Marja Flory; Alfonso Sauquet; Nico Mouton; Sine Nørholm Just; Jonas Gabrielsen Purpose The purpose of this paper is to re‐conceptualize the relations between rhetorical strategies and material practices in the processes whereby leaders create or change organizational cultures. Design...

... and discussion of the literature in the fields of brand management, meanings, rhetoric, and narratives. Findings Brand managers are progressively losing control over the multiple sources of brand meaning. Brand meaning is co‐created during the consumer‐brand relationship and the customer‐perceived brand...

... Consultants Legitimizers Devil's advocate Argument Rhetoric Decision making Public sector organizations There are hardly non‐controversial policy decisions; each decision can usually be considered from multiple points of view. These viewpoints can all be plausible, especially if the evidence...

...Marja Flory; Oriol Iglesias; Sławomir Magala Purpose The purpose of this paper is to reinterpret rhetorical inventions in global multimedia and to re‐conceptualize the theoretical analysis of processes of sentimental representation of global inequalities, unfair terms of exchange and attempts...

... education based on the education of leaders in the classical world, which involves three kinds of abilities: skills of persuasion (rhetoric), knowledge and practice of virtues (protreptics), and knowledge of science, society and conceptual and practical instruments. Design/methodology/approach...