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Keywords: Segment performance
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Journal Articles
Segmentally aware: know when to merge and when to purge
Available to Purchase
Journal of Organizational Change Management (2020) 33 (1): 196–214.
Published: 15 January 2020
... that integrating the segments from the target significantly improves the acquirer’s overall performance, as well as the concerned segments’ performance, following an M&A transaction. Whereas the segments from the target company, when left unintegrated, not only exhibit subpar performance among all the segments...
