...Aneta Kuźniarska; Wojciech Czakon; Monika Jedynak; Karolina Mania; Karolina Woszczyna Purpose The aim of the research was to develop a methodological framework for coding data from social media. Design/methodology/approach The research is based on netnography, a qualitative research approach...

... a comprehensive overview of the current state of the literature. Findings The subject is still under development in the literature, so there are still some research gaps, such as lack of information about markets and competitiveness. The main thematic groups we found included the firm’s social media, business...

...Elodie de Boissieu; Patricia Baudier Purpose Social robots are invading our daily lives. Recently, thanks to artificial intelligence, humanoid social robots have been developed and influence individuals on social media. This paper aims to understand the perception of luxury consumers regarding...

... and radical changes can helpful for effective OC implementation. Findings highlight the significant role of emotional and social intelligence in managing resistance and bringing openness to change in these organizations. It is also found that social media has become an important emerging organizational...

... in Scandinavian countries and early adapters to ICT. All tweets, including photos, for selected period were analyzed qualitatively with the classical rhetorical concept of ethos. Social media is the virtual square for political leadership. The two political leaders studied use social media...

...Dr Marja Flory and Dr Juup Essers; Charles Wankel Purpose – The purpose of this paper is to familiarize managers with alternative social media applications of cross-cultural training approaches. Design/methodology/approach – This paper provides an overview of the current state of social...

...Andreas Alexiou Mikolaj Jan Piskorski A Social Strategy: How We Profit from Social Media Princeton Princeton University Press 2014 275pp. $29.95, hardcover © Emerald Group Publishing Limited 2015 --> Social media Strategy Online Social...