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Keywords: Source credibility
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Journal Articles
The perceived credibility of human-like social robots: virtual influencers in a luxury and multicultural context
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Journal of Organizational Change Management (2023) 36 (7): 1163–1179.
Published: 11 August 2023
... VI after following them on social media specific platforms. Findings Using source credibility theory, this research unveils the different ways in which consumers perceive human-like VI according to their physical or content attractiveness, expertise, similarities and trustworthiness. The results...
