...David Boje; Grace Ann Rosile The purpose of this article is to explore the similarities and differences in the socio‐economic approach to management (SEAM) method and postmodern approaches to theatre. Neither metaphorical nor managerialist, SEAM's perspective allows that the organization is theatre...

..., scholars explore the “wonderful world of metaphors”. Once simple figures of speech, metaphors have been transformed into a respectable approach for organizational analysis. Although millenarian, the theatre metaphor constitutes an attractive system of ideas for studying organizational phenomena...