... VI after following them on social media specific platforms. Findings Using source credibility theory, this research unveils the different ways in which consumers perceive human-like VI according to their physical or content attractiveness, expertise, similarities and trustworthiness. The results...

... occurs, and to highlight the affective components of trust in this context. Design/methodology/approach A social constructionist platform is used to explore how organizational actors form perceptions of the trustworthiness of managers of change and what emotions result. In total, 24 participants from...