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Keywords: Wine marketing
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Journal Articles
Journal of Organizational Change Management (2022) 35 (2): 348–360.
Published: 19 January 2021
...) commercialization. An example of innovation and creativity in wine services (and consequently wine tourism services and products) is the Vivino application. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Wine tourism Wine marketing Wine tourism experience...
