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Keywords: Wine tourist behaviour
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Journal Articles
Journal of Organizational Change Management (2022) 35 (2): 348–360.
Published: 19 January 2021
... Wine tourist behaviour Wine tourism is certainly a pioneering example in terms of experiences related to wine in wine tourism activity (Georgiou and Vrontis, 2012). The centrality of this experience is increasingly focused on the activities and attractions that are directly linked to the wine...
