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Keywords: Corporate brand socialization
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Journal Articles
Journal of Organizational Effectiveness: People and Performance (2025) 12 (4): 998–1030.
Published: 28 November 2024
...Ruizhi Yuan; Ruolan Chen; Bo Huang; Anna Min Du Purpose Drawing on the co-creation literature and self-determination theory, this study takes a broader organisational perspective linking employees’ motivational antecedents (corporate brand socialization, employee brand identification...
