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Keywords: PLS-SEM
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Journal Articles
Journal of Organizational Effectiveness: People and Performance (2026) 13 (5): 1143–1156.
Published: 22 April 2026
... Perceived value of AI PLS-SEM In recent years, the hospitality industry has gone through a prominent modification driven by technological advancements, particularly Artificial Intelligence (AI) (Gursoy and Cai, 2025). AI technologies have progressively been incorporated into various facets...
