.... Practical implications Considering that the information source has a differential effect on job seekers, it would be useful to account for such differences in designing recruitment communications. Results guide managers in deciding the appropriate recruitment information outlet for communicating symbolic...

... and individuals’ intention to apply for a position. Therefore, the purpose of this study is to explore the relationship between employer brand image and job seekers’ attraction to a firm. © Emerald Group Publishing Limited 2015 Recruitment Employer attraction Employer brand image Employer...