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Keywords: Young workers
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Journal Articles
Young workers’ perception of brand image: main and moderating effects
Available to Purchase
Journal of Organizational Effectiveness: People and Performance (2015) 2 (3): 267–281.
Published: 07 September 2015
...Susan E. Myrden; Kevin Kelloway Purpose – The purpose of this paper is to examine the relationship between an employer’s brand image (i.e. symbolic and functional attributes) and job seekers’ attraction to the firm among a sample of young workers. Design/methodology/approach – Job seekers...
