Communication dynamics in the service encounter: A linguistic study in a hotel conference department Available to Purchase

The importance of service encounters for the purpose of creating and maintaining good customer relationships is widely recognised. This study focuses on the quality of face‐to‐face communication during service encounters between service providers and their customers at a help desk of a hotel conference department. Communication is believed to be influenced by the social activities that are pursued in a particular encounter. A stepwise method based on linguistic theory is developed to record, analyse and interpret transcriptions of verbal and non‐verbal behaviour by means of audio and video recordings. Utterances have been coded with regard to their function and content and are organised in a so called molecular coding scheme. This scheme models the dynamic interplay between communicators and makes it possible to analyse contextual influences on communication. It is believed that the approach advocated here could be of use for managers of service operations where communication is paramount.