Transforming into a platform provider: strategic options for industrial smart service providers

Daniel Beverungen is a professor of information systems at Paderborn University, Germany. His research interests comprise service science, business process management and the design and emergence of information systems. His work has been published in various peer-reviewed academic journals and presented at all major information systems conferences. He is a member of the editorial board for Business and Information Systems Engineering, a guest editor for the Information Systems Journal and Electronic Markets, and has been serving as a chair, associate editor, and reviewer for various academic conferences and journals. From 2016 to 2018, Daniel Beverungen was the President of the Special Interest Group on Services (SIGSVC) in the Association for Information Systems (AIS), representing some 200 researchers worldwide. He is the academic head of the Service Science Competence Center at the European Research Center for Information Systems (ERCIS) and a steering committee member of the Software Innovation Campus Paderborn (SICP).

Dennis Kundisch is a professor of information systems at Paderborn University. He received his doctoral degree and his habilitation from the University of Augsburg in 2002 and 2006, respectively. His research interests include economics of information systems, business modeling, platform economics, gamification, and e-learning. Prof. Kundisch has published in Information Systems Research, Management Science and Journal of Strategic Information Systems, among others, and serves as Co-Editor of the Department “Economics of Information Systems” at Business and Information Systems Engineering. He also serves as Director of the Center of Competence “Digital Business” at the Software Innovation Campus Paderborn (SICP).

Nancy Wünderlich is a professor of service management and technology marketing at Paderborn University, Germany. In 2009, she received her doctoral degree from Technische Universität München, Germany. During her doctoral studies she was a visiting PhD scholar at the Center for Service Leadership, Arizona State University. Her dissertation on the acceptance of remote services received international awards from associations such as the American Marketing Association, the Academy of Marketing Science, and the Society of Marketing Advances. Prof. Wünderlich investigates the interplay of technology and services and how customers adopt new service innovations. She also studies the success factors of strategic partnerships and customer loyalty programs. Her research has been published in the Journal of Service Research and the Journal of Retailing. Prior to earning her doctoral degree, Prof. Wünderlich worked as a marketing manager in high-tech companies and in the media/entertainment industry. She conducts most of her research projects together with business partners from engineering, retail and aviation.