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Keywords: Marketing communications
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Journal Articles
The past, present and future of customer access centers
Available to Purchase
Journal:
Journal of Service Management
International Journal of Service Industry Management (2000) 11 (2): 120–130.
Published: 01 May 2000
... in the integration of telephone and computer technologies, the access center has the potential for being the company’s most potent weapon for maintaining long‐term customer relationships. © MCB UP Limited 2000 Customer requirements Call centres Customer satisfaction Marketing communications...
