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Keywords: Asia
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Journal Articles
International Journal of Service Industry Management (2001) 12 (2): 90–113.
Published: 01 May 2001
..., success and competition) (Hoecklin, 1995; Hofstede, 1980). Service Culture Asia © MCB UP Limited 2001 As the popularity of the relational paradigm grows, its applicability broadens to new areas beyond those with established histories of studying relationships in commercial...

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