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Keywords: Awareness
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Journal Articles
Intention to use analytical artificial intelligence (AI) in services – the effect of technology readiness and awareness
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2022) 33 (2): 293–320.
Published: 21 September 2021
... will become increasingly popular. This study examines how customers' technology readiness and service awareness affect their intention to use analytical AI investment services. Design/methodology/approach Hypotheses were tested with a data set of 404 North American-based potential customers of robo...
