... to foster innovativeness in horizontal service cooperations in order to enhance cooperation performance? © Emerald Group Publishing Limited 2012 Co‐operation Innovation Survey Service operations Organizational effectiveness Horizontal management Innovation is a major contributor...

... excessive coercive power and insufficient reward power and that in consequence there is extensive channel conflict and insufficient co‐operation. Concludes that brewers are ineffective channel leaders and makes recommendations for them to introduce a “partnership”orientation to their distribution strategies...