... Limited 2011 United Kingdom Product‐centric businesses Competitive strategy Organizational structure Services are becoming a key driver of market differentiation and revenue for historically product‐centric businesses (PCBs) (Brechbühl, 2004). Many researchers highlight the importance...

... to shape their competitive strategies. Findings It is found that proactiveness and competitive strategy substantially affect a retail bank's performance based on the strength of integration of operations and marketing areas. Research limitations/implications Research is limited to retail banking...

... dimensions of this framework are customer sensitivity, process amenability, competitive environment, and organizational readiness. © MCB UP Limited 1995 Competitive strategy Customer requirements Customization Large companies Mass customization Mass production Organizational strategy...

... in the complex and rapidly changing global environment(Cravens, Piercy and Shipp, 1994). Complacency in deciding how to compete in this environment may have dire consequences for a company. Western Union′s failure to develop a competitive strategy for responding to the rapid technology‐driven changes...

..., it is increasingly difficult for an outsider to evaluate a customized service. © MCB UP Limited 1994 Competitive strategy Customer service Customization Generics International marketing Market segmentation Marketing strategy Service levels Specialization Standardization Strategies...

... Limited 1990 Competitive strategy Service industries ...