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Keywords: Consumer marketing
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Journal Articles
Journal:
Journal of Service Management
International Journal of Service Industry Management (2000) 11 (4): 365–373.
Published: 01 October 2000
... of ECR adoption processes, and thus, achieved differing ECR implementation levels. Results are presented in Table II . © MCB UP Limited 2000 Supply chain mangement Grocery industry Just in time Retailing Consumer marketing Market forces in the present day business dynamic...
