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Keywords: Consumer trust
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2021) 32 (6): 92–113.
Published: 05 October 2021
... satisfaction increases consumers' trust, value and loyalty levels. To explain this counterintuitive trend, this study draws on models of trust formation to integrate the stereotype content model and the TVLM. It argues that consumers' occupational and industry stereotypes influence their trust, value...
