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Keywords: Contradiction
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Journal Articles
Value co-creation and co-destruction dynamics in a service system: contradictions in geocaching
Open Access
Journal:
Journal of Service Management
Journal of Service Management (2026) 37 (6): 198–221.
Published: 27 May 2026
...Tero Vartiainen; Mengcheng Li; Tuure Tuunanen Purpose We propose contradiction as a theoretical lens for explaining the micro-level dynamics of value co-creation (VCC) and value co-destruction (VCD). Although these phenomena are often treated as interconnected, their exact relationship – how...
Includes: Supplementary data
