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Keywords: Culture (sociology)
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Journal Articles
Journal:
Journal of Service Management
International Journal of Service Industry Management (2003) 14 (4): 436–456.
Published: 01 October 2003
... of the customer are not met (Zeithaml et al., 1990). Such expectations are subjective judgements, on the part of the customer, which may depend on cultural background. © MCB UP Limited 2003 Service failures Culture (sociology) Taiwan In a scene from Verne's (1956) Around...
