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Keywords: Customer cocreation
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Journal Articles
Journal of Service Management (2012) 23 (5): 696–715.
Published: 05 October 2012
... to innovate, and what to innovate in services. Findings The analysis and discussion lead to a multidimensional framework of service innovation, with a particular emphasis on organizational and customer cocreation perspectives. Practical implications This article contains guidelines and real‐world...

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