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Keywords: Defence sector
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Journal Articles
Journal of Service Management (2010) 21 (5): 656–674.
Published: 12 October 2010
... delivery Value added Defence sector OBCs may be conceptually interesting, but are complicated to implement as they focus on the delivery of outcomes or value‐in‐use, which requires the customer to co‐create or co‐produce the service with the firm. Thus, the role of the customer within the firm's...

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