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Keywords: Depth of information processing
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Journal Articles
The effect of language style in online reviews on consumers’ word-of-mouth recommendations
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Journal:
Journal of Service Management
Journal of Service Management (2025) 36 (1): 75–99.
Published: 31 December 2024
... the interaction between construal level and (literal vs figurative) language style on consumers’ word-of-mouth recommendations. Study 2 (N = 191) identifies the depth of information processing as an underlying mechanism. Study 3 (N = 466) examines the boundary condition due to service type...
