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Keywords: Experience economy
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Journal Articles
Experience psychology – a proposed new subfield of service management
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2014) 25 (5): 574–577.
Published: 14 October 2014
...Professor Andy Neely; Professor Irene C.L. Ng; Professor Rajkumar Roy; Richard B. Chase; Sriram Dasu Purpose – In their seminal book, The Experience Economy, Pine and Gilmore point out that customers buy experiences and are willing to pay a steep premium for them and hence service...
