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Keywords: Firm performance
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Journal Articles
Journal of Service Management (2014) 25 (2): 171–194.
Published: 14 April 2014
... with market orientation and firm performance. Design/methodology/approach – Data were collected from the West (i.e. the USA and Europe) and the East (i.e. Asia). Partial least squares (PLS) was used to estimate structural models. Findings – The findings support the idea that a strong...

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