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Keywords: Flexible manufacturing systems
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Journal Articles
Journal:
Journal of Service Management
International Journal of Service Industry Management (2000) 11 (4): 374–387.
Published: 01 October 2000
... Customization Flexible manufacturing systems Mass customization is argued to be a “new competitive paradigm” (Kotha, 1995). Numerous authors have stressed the importance of interactively marketing and manufacturing products (McKenna, 1995) and customizing products in response to individual customer...
