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Keywords: GATS
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Journal Articles
Modes of customer co-production for international service offerings
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2015) 26 (4): 625–647.
Published: 17 August 2015
... Emerald Group Publishing Limited 2015 WTO GATS Service co-production Service exports Unified service theory A central concept of the study of service business management is co-production (Lovelock and Gummesson, 2004). Co-production is considered to be a distinguishing characteristic...
