... Gamification Gameful affordance Practice-based approach Sensemaking Organizational behavior Framework Gamification has become increasingly common in service industries, such as healthcare, retail, and sport and entertainment, as organizations seek to enhance consumers' experience and engagement...

...Kathrin Sinemus; Stephan Zielke; Thomas Dobbelstein Purpose Traditional promotions such as discount coupons often do not catch consumers’ attention. As an alternative, shopping apps provide an opportunity to attract consumers through the gamification of traditional promotions. However, prior...

... improvements in individual well-being, communities and ecosystems (Anderson et al., 2013). Gamification and serious games are also noted for having the potential to change consumer behavior (Vashisht and Royne, 2019), as well as improve well-being (see Johnson et al., 2016). Further...

...Johannes C. Bauer; Marc Linzmajer; Liane Nagengast; Thomas Rudolph; Elena D'Cruz Purpose Many marketplace examples suggest that using gamification in the online retail shopping context boosts sales and positively affects customer loyalty. Nevertheless, more research is needed to understand...

...Wafa Hammedi; Thomas Leclerq; Allard C.R. Van Riel Purpose Gamification introduces game-like properties into routine service processes to make them more engaging for service employees and users alike. The purpose of this paper is to investigate the effects of gamification mechanics, or game design...